HOW WE WORK
SRFA is committed to achieving a “broader creative vision” for any project we undertake! It is based on a methodology that can be applied to any effort requiring visual expression - acquiring art for corporate offices, commissioning site-specific works for an outdoor setting, or implementing an art master plan for a major mixed-use development project.
Design Plan of Hunter’s Point South Phase II
WE DISCOVER + LEARN
We are eager to become engaged with our clients’ vision and the community for which their project will serve. Understanding the specific scope of work, meeting with stakeholders large and small, and becoming aware of related resources and comparable projects, enables us to set a meaningful foundation and project roadmap.
Project meeting with artists and SRFA staff
WE BRAINSTORM + COLLABORATE
We welcome the opportunity to work closely with our client and any members of the project’s design team. Conversations are critical and sharing ideas is critical! While we serve as informed advisors who inspire, we know and believe that an exchange of ideas and a more iterative process always results in a more dynamic project!
WE RESEARCH ARTISTS
Understanding a client’s vision for a project serves as the catalyst for research. As we do not offer artist representation, we are able to work with artists spanning the globe, at various levels in their careers and working in media appropriate for any project. We serve as a visual translator – putting each client’s words into art. Engaging our clients in the process is a fun part of any project!
Visiting Frieze New York Art Fair
Selection of Request For Proposals
WE DEVELOP REQUEST FOR PROPOSALS (RFP)
When our scope of work requires the commissioning of a work of art, often we are asked to administer a competitive artist selection process. In this case, we develop a formal Request for Proposal (RFP) that is distributed to each of the competing artists, including background on the project and specific submission requirements to enable a consistency of evaluation criteria.
WE REVIEW PROPOSALS
Drum roll please! No matter how many times we have managed a competition, we join in our client’s excitement of seeing an artist’s proposal. More often than not, it is not what you might expect, as most projects inspire an artist to take their foundation of ideas further. As part of the review, designs are often refined to further clarify and develop the artist’s vision and intent.
Proposal rendering and artist evaluation criteria sheet
Ken Smith crystal mock-up for American Express 9/11 Employees Memorial